Reed Expo, the organizer of the Paris Apple Expo, has sent a message to exhibitors of the show. Here is an excerpt:
With the confidence of Apple, with whom we have prepared the 2008 edition, we have presented the main strengths of the next show and its news and have the pleasure to be among the exhibitors this year. Also, it seems natural to inform you that a few days ago, Apple decided to suspend its booth presence at the show. However, Apple Expo Remix '08 (the only show in the world to bear the brand name the apple) will be held without question.
To ensure the presence of Apple products, starting with the most recent, Reed and his partners are working already to supply the core portion of the event: to present the latest solutions surrounding Apple's ecosystem.
Under the theme of creation and digital talent, Apple Expo Remix'08 will stage the culmination of 25 years of innovation and success, and will offer visitors the meetings, conferences and debates within a space dedicated and that many animations to discover or progress on the key themes of digital technology.
In this context Adobe will be this year, an official partner of Apple Expo Remix'08 and offer an area of exceptional conferences dedicated to news brand products. This major player in the creative world is for us all, the guarantor of a strong and attractive content for creative professionals, and the testimony of the relevance of the show. So far, there are already 85 exhibitors in the event .*
Good news, the show is still on. It noted the return of Adobe, which takes up much of the place left vacant by Apple, who is not expected to have an official presence.
It should also be noted that the organizer wants to maintain an Apple space at the center of the fair, the latter being obviously set up by dealers. If they play well the coup, the difference with this year's Apple Expo is that "Apple" will be minimal, except perhaps the typically thick-carpeted booth, in which it is so pleasant to walk.
[translation by CliveAtFive]