Today, Microsoft surprisingly withdrew its bid for Yahoo on after having raised it to 46 billion USD last Friday, and agreed that a hostile bid for the Internet company do not make sense.
Details and explanation were described in a letter sent by Microsoft CEO Steve Ballmer to Yahoo Chief Executive Jerry Yang.
Yahoo officials reacted and expressed their pleasure with the end of the Microsoft bid. At the same time, Microsoft indicated that it will proceed with its Web advertising strategy, while Steve Ballmer was expressing its concern about further Yahoo-Google partnerships, naming it "the dominant search provider". A weird comments coming from a company known for having built its business on a well-known monopoly... Monopoly does not seem to be good for business when you are not owning it according to Redmond's Giant standard...
For sure, the future will be interesting, with the opened and growing collaboration between Yahoo and Google on web Ads, and the future offer from Microsoft, it will probably be the beginning of a serious war for the control of the juicy online advertising monopoly.
