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Same-day movies are a loss leader for Apple
MacNN

Friday May 2, 2008. 08:35 PM
MacNN

Apple's new deal with major movie studios to offer downloadable movies on iTunes the same day they are released on DVD is currently costing the company more than it would make on the sale. According to The Wall Street Journal, Apple is buying movies for a wholesale price of around $16, while only charging $14.99 for the content. iTunes' popularity ...
Apple
Same-day movies are a loss leader for Apple Read more at MacNN
www.macnn.com/articles/08/05/02/same.day.movie.loss.leader/

 
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