April 15, 2008 6:00 AMKaplan Test Prep and Admissions and videogame developer and publisher Aspyr Media have entered into a multi-year agreement in which Aspyr will bring Kaplan-branded interactive entertainment products to market. The first game under the deal will be an engaging, visually dynamic and unconventional title that is rooted solidly in Kaplan’s SAT prep curriculum. “Students learn best when they’re engaged with the study content. While a videogame shouldn’t be seen as a substitute for a full prep course, it’s an innovative and effective way to reinforce preparatory learning,” said Anthony Manley, General Manager of Pre-College Programs for Kaplan Test Prep and Admissions. “At Kaplan, we seek to adapt our offerings to students’ lifestyle needs. In Aspyr, we found a partner with a proven track record of creating engaging, dynamic titles that appeal to today’s teens.” “Aspyr has proven over the years that it excels in caring for huge brands and successfully extending those brands to new audiences,” said Ted Staloch, Executive Vice President for publishing at Aspyr. “We couldn’t have asked for a better partner than Kaplan, a trusted, high profile brand and a company that is the undisputed leader in its field. Aspyr will create games under this brand that will truly surprise and excite people with their originality.”Scheduled for release later this year, the SAT prep game is currently in development at Aspyr Studios and will be published by Aspyr Media for Mac, PC, and Nintendo DS. Additional information on Kaplan-branded games from Aspyr will be announced later this year.Kaplan Test Prep And AdmissionsAspyr Media
