News: Survey: Chinese iPhone consumer awareness high |
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The results of a new survey released today by Pearl Research suggest that more than two-thirds of Chinese consumers have heard of the iPhone. The survey states that approximately 68% of respondents had heard of the iPhone, and that females were more likely to cite ?trendiness? and ?design? as a key factor in wanting to purchase the device, while males more often cited ?utility.? Pricing was given as the most mentioned reason for disinterest?
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