Apple today launched its new iTunes Movie Rentals service, which will offer films in both DVD and HD quality which can be transferred between, and played on, Mac and PC computers, the Apple TV, all video-enabled iPods and the iPhone. The service features films from all six major studios, including 20th Century Fox, Universal, Sony Pictures, Disney, Warner Bros., and Paramount. Rentals will cost $2.99 for library releases and $3.99 for new releases?

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