mudimba writes "Apple and Twentieth Century Fox are about to announce a deal that will allow users to rent Fox movies over iTunes. The deal will allow people to download movies that will only play for a limited amount of time. 'Pali Research analyst Stacey Widlitz said the deal follows a trend of Hollywood studios selling directly to consumers and cutting out the middleman. "It's just a sign the studios feel ... that another distribution channel is where they are choosing to go, and incrementally it hurts Blockbuster and Netflix," Widlitz said.'"Read more of this story at Slashdot.

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