Source : The Washington PostThe Washington Post has the story detailed. Link NBC said that before the breakup, its shows accounted for 40 percent of all the television programs purchased on iTunes; Apple said the number was closer to 30 percent. NBC Universal confirmed that it sent a letter on Oct. 9 asserting that Apple is in breach of contract, though it is unlikely to pursue legal action. The two sides have stopped negotiating and there appears to be no resolution in sight. NBC proposed a range of prices and packaging of shows on iTunes from 99 cents to $2.99, said a source close to the talks who spoke on the condition of anonymity because the proposal was confidential. Apple refused. In a press release, Apple said NBC proposed selling some shows for as high as $4.99, which NBC denies. With NBC taking a firm stand, the other companies have started to re-look at their existing contracts. Warner Music Group, whose contract with Apple expires at year-end, is considering switching to a month-to-month deal with Apple See: Vivendi Universal - Apple: iTunes Contract is Indecent Other Articles: NBC Will not Renew iTunes Partnership with Apple Apple Comments NBC's Decision to not Renew its iTunes Contract

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