NBC Universal will sell episodes of Heroes Season 2 via Amazon's Unbox digital-download store, after ending its similar agreement with Apple Inc.'s iTunes. The price per episode will remain the same as on iTunes Store, $1.99, but Amazon will offer discounts on full seasons, an option Apple would not currently consider or provide on the iTunes Store. Last but not least, beginning Monday 24th with Heroes, viewers will be able to download the pilots of NBC's new shows from Unbox for free before their television premieres.

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