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Lessons learned from the iPhone price cuts

Macworld UK

Tuesday September 11, 2007. 10:50 AM
Macworld UK

It's normal to reduce prices in the mobile phone market. Like more than a few iPhone users, Paul Forrester couldn't believe his ears last Wednesday when Steve Jobs ended an Apple press event by announcing a $200 price cut to the iPhone. The price cut came a little more than two months after Forrester and other iPhone early adopters started plunking down as much as $599 for the newly released mobile device.
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