iPhone in Europe: Same Business Model? |
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According to the Financial Times website FT.com, Apple successfully pushed European carrier to follow the Apple's iPhone business plan. The selected European mobile phone carriers (Orange for France, T-Mobile for Germany and O2 for UK) will share parts of their revenues with the Cupertino.
The Apple-European carriers’ partnership is supposed to be announced at the IFA trade fair in Berlin at the end of August; with rumored availability for the end of September.
The iPhone business plan gives Apple as a manufacturer of handsets for the first time a direct share of the revenues a mobile phone carrier makes from calls, data transfers, and subscriptions. Apple's victory might push other mobile manufacturer such as Nokia and Sony-Ericsson to look into such deal with worldwide carriers. Apple had the strong historical success of the iPod as a proof of its know-how, while other manufacturers can not really come-up with similar examples.
[translation by Linathael]
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